WHO, ME?

A creative instigator, Veronica is passionate about moving companies and brands from mass marketing to mass-mattering. She lives at the intersection of creativity and pragmatism, balancing between developing powerful ideas that generate excitement and creating actionable campaigns that move the needle.

With 20 years of communications and marketing experience, Veronica has managed award-winning campaigns for some of the world’s most admired brands. Currently, she thinks up big ideas (and not-so-big ones), reaches different audiences with relevant strategies (no matter where they’re engaging); and collaborates with various teams across the Publicis Groupe network (from planners to developers to designers - even the C-suite).

Imagination is inherent in who she is. She’s driven by moving individuals and crowds, families and communities with ideas that fuel stories and stories that fuel passions. To do that, Veronica combines original thinking, compelling creative and human-truth storytelling to enable brands to reach their goals.

Always in beta, Veronica is a futurist. Never satisfied with the ‘here and now’ but always looking for what comes next.