Chips AHOY: The PEOPLE’S COOKIE

Birthday parties are out, unique experiences are in. Nothing says Gen Z like celebrating another trip around the sun with close friends. MSL was tasked with developing a digital-first campaign to celebrate this iconic cookie’s 60th Birthday.

My Role: Executive Creative Director, Strategist and New Business Lead

Chips Ahoy! is the people’s favorite chocolate chip cookie. It’s brand fans who have made it the most popular chocolate chip cookie on earth. So, to celebrate our 60th anniversary, we brought the celebration to them.

Cue the bright lights and roll out the red carpet because Gen Z is all about serving ‘Main Character Energy.’ Whether it’s taking center stage in their personal mini-drama or turning it up on a Tuesday, this TikTok trend is all about not letting life pass you by. Now boarding - The Chips Ahoy! A 60-foot yacht (for 60 years) named after our iconic cookie. Fans entered for a chance to win an all-inclusive, VIP trip for themselves and three friends. Winners will sit back – toasting with Confetti cookies - on their epic sea adventure to commemorate the birthday of all birthdays.We gave them the opportunity to win an experience of a lifetime - VIP style.

We Crushed it:

  • 206 Total Placements

    • 73 Local + Local + National Broadcast Segments, Radio, Podcasts

    • 66 National Online Placements

    • 65 Local Online Placements

    • 28 Syndicated Online Stories

  • 543K Sweepstakes Entries. The largest in Mondelez history

  • 466K UVM to Campaign Website

  • 104K Sign Ups to Learn More