INFINITI: To InfinitI + Beyond

Some call it a comeback, but Infiniti has kept America moving in the right direction for years. Via an RFP, MSL was tasked with developing a consumer-facing campaign to re-launch the QX60. 

My Role: Creative + Strategy

Excited that the brief identified Black, Hispanic and Asian consumers as the must-get, I developed several ideas, of which three were including in the final client pitch. And bonus: the inclusion of Doechii and Glorilla was before they became mainstream. What can I say - I stay ahead of trends.